Buyers aren't just purchasing a house
they're buying a lifestyle
Vacant homes often feel cold and impersonal, and can even look bland and uninteresting if the only things buyers have to look at are walls and floors. Flaws stick out like sore thumbs, and there is no sense of scale to help buyers see how large rooms are. Awkward spaces and unusual floor plans are also confusing and leave buyers wondering how they would arrange their furniture or even how to use the spaces. Consider these facts:
- Over 83% of buyers find it easier to visualize the property as their future home when it's staged.
- Almost a third of buyers are more willing to overlook property faults when the home is staged.
Since buying a home is an emotional decision, seeing a staged space helps buyers fall in love and think, “If I buy this house I can live like this!” They aren’t just purchasing a house, they’re buying a lifestyle.
At THE PROFESSIONALS, we never do cookie-cutter staging where the same furniture and accessories are just moved from house to house. We take great care to customize the staging for each property based on its architectural style and existing finishes and colors in the home. In fact, we have a 1200 square foot warehouse filled with art and accessories to suit all styles and colors. We also take into account the price-point and size of the property, the target market of the neighborhood, and the client’s budget. In addition, we figure out what are the best “selling features” of the house so we can highlight those, as well as what could be potential drawbacks that need to be minimized. The result is a completely custom design that is sure to impress buyers and helps sell your home in the shortest amount of time for the most money.
Staging done this way (the right way, we believe) doesn’t guarantee we’ll always be the cheapest. Although our pricing is fair and competitive, if all you’re looking for is a low-ball price, we might not be the right fit for you. However, with our years of experience also comes years of success stories, like one of our recent sellers who hired us to stage their home listed for over $1 MIL. Although nothing had sold for months in their neighborhood, within a few days of our staging they were under contact after multiple offers and a bidding war! Staging works, and experience matters, so trust THE PROFESSIONALS!
Our 3 types of Vacant Staging
Full Furniture Staging
Large scale furniture pieces like sofas, dining tables, and dressers are brought in and combined with carefully selected accessories and art to create a true “model home” look. Full Furniture is the best type of staging to really wow buyers, and is especially appropriate in homes over 3000 square feet and those over $400,000. However, we’ve often done smaller, less expensive homes with furniture because small rooms actually look larger with appropriately scaled furniture. This type of staging also works well for homes with somewhat awkward layouts, and for those that are dated. Our Team excels at making these homes look stunning by utilizing our Interior Design skills in addition to our Staging skills!
Vignette Staging
Smaller furniture pieces, art, and accessories are brought in to create interest, add color, and “distract the eye”. By utilizing pieces like club chairs, bistro sets, and beautifully dressed air-beds, we showcase smaller and less expensive homes without the cost of Full Furniture staging. This is where our experience comes in once again…we’ve retro-fitted all our air-beds with automatic pump systems so buyers will never walk into your property and see flat beds!
Accessories Only
When budget is an issue or only a little color is needed in a property to help the photos pop, this service is appropriate. Art, accessories, and plants are brought in and arranged for the most impact.
The Vacant Staging Process:
Call Rosie! Staging Director, Rosie Boltin, will chat with you and get details on your property size, price-point, location, budget, and set an appointment to view the property.
It’s a Plan! Once the plan is finalized, we send you the contract and schedule your Staging Day. NOTE: All interior work on the home, including cleaning, must be completed prior to Staging Day!