For Real Estate Agents…

“I give Lisa my highest endorsement!  She’s the BEST!!” –Hank Poburka, The Platinum Group Realtors

WHY STAGE A HOME?

–Staged homes sell on average 50% faster than non-staged homes

–Staged homes sell for 7% more than non-staged homes—increasing your commission

–Staging typically provides 343% ROI

–Staging costs far less than a price reduction

BENEFITS TO YOUR BUSINESS…

–Obtain more listings when staging is offered as part of your listing package

–Earn a reputation as a realtor whose listings are always in “move in” condition–so other realtors want to bring their buyers

–Allows you to focus on selling houses, while the staging professional deals with the homeowner’s décor issues

WHAT THE PROFESSIONALS OFFERS…

–Realtor Partnership Program—discounted staging for realtors and their clients ($50/hour)

–Realtor Referral Program—earn a $25 Staging Credit for each referral to another realtor we haven’t already worked with who uses our services

–Occupied and Vacant Home Staging

–Interior Design Services (Great for Clients Gifts, especially at Closings!)

–Professionalism, Talent, and 100% Satisfaction Guarantee

–Credentials:  Bachelor of Science Degree in Interior Design AND Home Staging Resource (HSR) Certified Professional Home Stager

–HSR is the only staging training course accredited by the Real Estate Staging Association (RESA)

Remember…Most sellers cannot view their home objectively, and most buyers cannot see past the current décor and visualize the potential of a home.  Let THE PROFESSIONALS get your listings in “model home” condition!

For those who want to know more…

THE PROFESSIONALS Home Staging & Design knows it’s a tough real estate market right now, and we have the same goal you do—to GET HOMES SOLD.  The statistics speak volumes that home staging works, on average getting the home sold 50% faster and for 7% more money than non-staged homes (Realtor Magazine Online, Feb 2007).  With so many homes currently for sale, your seller’s home needs to stand head and shoulders above the competition just to get noticed, let alone sold!  According to a National Association of Realtors profile of buyers, 90% now search online for homes before deciding which to visit.  This means that all the photos of your listings, both online and in print, need to WOW the potential buyers.

In this business, most sellers fall into one of three categories.  First, there are those who believe that their home is “just fine the way it is”. They’ve lived in their home for awhile, and no longer notice all the little things that buyer’s eyes will see right away, such as minor maintenance repairs, clutter, and dated or overly personalized decor. These sellers cannot view their houses objectively, and therefore cannot “package” effectively.  Since only about 10% of home buyers can visualize the potential of a home, many buyers will walk away from this type of home.  The second category of seller is one who is savvy enough (often due to the advice of their real estate agent) to realize that they need to do the repairing, cleaning, and de-cluttering before their home goes on the market.  However, these sellers may go too far with the de-personalizing and leave the home feeling overly sterile and uninviting.  This is also the category into which sellers of vacant homes fall.  The buyer exits this type of home feeling like it was “ok”, but just didn’t “wow” them.  Finally, there is the category of sellers who understand the benefits of home staging.  Their home shows to the very best of its potential, having been cleaned, repaired, de-cluttered, and de-personalized, but also having been updated and staged to show like a model home.  This is the kind of property that agents love to list…knowing that it will sell quickly because a buyer will see it and fall in love!

Many agents think that the advice they give their sellers about de-cluttering (such as clearing off kitchen/bathroom counters and putting away personal photographs) is essentially the same thing as staging a home. In actuality, home staging is so much more.  A professional, certified home stager should have an “artistic” eye, and have been trained in areas such as space planning, flow, scale, balance, and color, just to name a few.  In addition, a good stager knows how to enhance or create beautiful focal points in a space, while minimizing any “flaws” the space may have.  A professional stager also knows how to create “emotional connection points” that draw buyers in and allows them to think, “If I buy this house, I can live like this.”

So, how can THE PROFESSIONALS Home Staging & Design help real estate agents with their business?  Our specialty is in building partnerships with local agents, who then use our discounted services for their clients. These agents pay for staging for the seller and use that as a powerful marketing tool to secure a listing.  This creates a win-win situation, with the agent obtaining more listings, and those listings selling faster and for more money.  Our rates for these partnerships are $50/hour.  In addition, this includes beautiful photos of the completed spaces which are emailed to the agent for use in their marketing efforts.  For those agents who choose not to pay for staging as part of their listing services, we offer this discounted pricing to any clients they refer to us. THE PROFESSIONALS also has a Realtor Referral Program–just refer us to another realtor we have not previously worked with who uses our services, and you will receive a $25 Staging Credit!

One final thought:  The longer a home sits on the market, the lower the price will be. According to a National Association of Realtors survey, the selling price of homes that sold after 4 weeks on the market was 6% less than homes that sold within thefirst 4 weeks.  In addition, 60% of sellers reduced the price at least once.  Hiring THE PROFESSIONALS Home Staging & Design will cost less than a price reduction, so trust your listings to THE PROFESSIONALS.

THE PROFESSIONALS Home Staging & Design

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